Global Software Company Gains a Reliable Data Foundation to Support GrowthCustomer Story
Dun & Bradstreet works with a global software provider that helps its customers streamline reporting and compliance within functions such as financial planning, accounting, risk, and audit. The client’s platform enables users to integrate data, documentation, and workflows from multiple systems to improve transparency and efficiency.The client’s marketing analytics team is responsible for building and maintaining the data foundation that powers a broad range of marketing activities, from campaign targeting to pipeline analysis. After running out of patience with outdated, manual data processes that were slowing down its go-to-market efforts, the team turned to Dun & Bradstreet for help. They needed to modernize the way they handled account data and build a more scalable, reliable, and real-time data management approach.Continue Reading....