Conceptual Search®
CONNECT CONCEPTS TO COMPANIES & IDENTIFY NEW, UNEXPECTED OPPORTUNITIES
Conceptual Search is a unique feature of D&B Hoovers that leverages news, social media, global business information, and more to connect companies with the people, industries, and topics they are related to and talking about. For example, if you are trying to find companies that have experienced a data breach you can use Conceptual Search to generate a list of companies that have either experienced a data breach or are discussing this issue in the news.
Conceptual Search Examples
- Emerging technologies, such as drone delivery or smart grid technology
- Hot topics, such as healthcare or green energy
- Current events, such as data security or corporate daycare
Benefits of Conceptual Search
- Identify companies in emerging technologies that don’t yet have an industry code
- Get in the door faster by identifying opportunities your competitors are not aware of
How to Initiate a Conceptual Search
You can begin your Conceptual Search via the Global Search Bar or add a Conceptual Search topic to your search criteria on the Search & Build a List Form. Click View Results to see the list of companies matching your criteria.
Understand the Connection
On the search results page, click the View More at the bottom of the company card to get a better understanding of how this company is connected to your topic. The Related Articles section displays recent news articles for this company.