Business Signals® & Ideal Profile®
IDENTIFY COMPANIES THAT ARE ENGAGING IN ACTIVITIES THAT SIGNAL OPPORTUNITY
Business Signals provide insight into business behaviors and trends and can be used to create your own Ideal Profile in D&B Hoovers, so you can understand how closely a company aligns with your target criteria. Business Signals and Ideal Profile are included with select subscriptions.
What is a Business Signal?
D&B Hoovers analyzes news, financial filings, and more to measure activity related to certain business behaviors. We call these Business Signals and assign a score from 0-100 based on the level of activity for that business behavior or characteristic over the last 90 days. Business Signals tell you how likely a company is to engage in an activity, so you can better understand their challenges and potential.
Business Signals provide insight into the trends that are shaping that business. For example, Business Signals can tell you if the company is showing signs of bankruptcy activity, experiencing legal issues, engaging in partnerships, or pursuing FDA approval.
Business Signals Can Help You:
- Evaluate if a company meets your needs
- Better position your offering
- Uncover upsell opportunities
- Leverage a richer vocabulary for defining and identifying targets
Business Signals can be accessed in the following ways:
- Search Filters
Add a Business Signal to your criteria on the Search & Build a List Form to identify companies that are exhibiting signs of that business behavior or characteristic.
- Signals Report on the Company Profile
The Signals Report provides a list of the Business Signals that are relevant for that company. Each Business Signal includes a score from 0-100 to help you understand how prevalent the behavior has been over the last 90 days. This report provides a unique perspective on what is happening at that company and can help you better understand the issues that may be top of mind with decision makers. By default, we hide Signals with a Zero Value, but you can click a toggle on the Signals Report to reveal any with a value of zero.
- Ideal Profile
Business Signals are the building blocks for your custom Ideal Profile in D&B Hoovers.
What is an Ideal Profile?
Ideal Profile gives you an opportunity to create your own custom target profile in D&B Hoovers. Build your profile by selecting Business Signals that represent the activities of your target market or best customers, such as businesses that are opening new facilities or showing signs of venture financing activity. Then we will assign an Ideal Profile Score to every company in our database, to help you understand how closely a company aligns with your target criteria. The higher the score, the closer the match to your profile.
Ideal Profile Scores can be viewed on Company Profiles and on saved lists and SmartLists. View these scores on a list to quickly understand how closely those companies align with your Ideal Profile. The scores can help you prioritize leads for engagement. Higher scores indicate closer alignment with your profile.
Ideal Profile Can Help You:
- Prioritize opportunities
- Identify new opportunities
- Save time by focusing on the companies that match your profile
How to Customize Your Ideal Profile
- Click the User Menu in the top right corner of the screen, then select User Preferences, and pick the Ideal Profile tab to see the customization tools.
- The first time you access the Ideal Profile Configurator it will display a default Ideal Profile with pre-selected Business Signals. You can choose your own Business Signals by clicking Edit Business Signals.
- Check the checkbox next to the Business Signals that you want to incorporate in your Ideal Profile and uncheck the box next to Signals you want to remove. You can hover over a Signal name to learn more about how it is tracked. Click Save when you have made all of your selections.
- Now you can assign a level of importance of each Signal by adjusting the placement of the circle under each Business Signal. The farther you move the circle to the right, the greater the importance of this characteristic to your profile.
- Click Save when finished.
- Changes to the Ideal Profile settings take effect immediately and will impact the scores seen throughout D&B Hoovers.
- You can come back here at any time to change your profile.