As we wrap up another week, let's talk about the Real Decision Makers.

Decision HQ: Target the Real Decision Makers

Quickly identify the business locations where purchasing decisions happen.

Decision HQ uses Dun & Bradstreet data—like executive presence, firmographics, and business activity—to pinpoint buying centers within an organization.

Why It Matters to You

• Focus outreach on locations with real buying power
• Find upsell/cross-sell opportunities by identifying additional decision centers
• Reach decision makers faster
• Prioritize leads based on spend capacity and growth trajectory

Where to Find It

• Look for the Decision HQ label on Company Profiles and Corporate Family Trees
• Use the “Is Decision HQ” filter in Search & Build a List to target key locations
• Check the Company Summary Report for Decision HQ status, Spend Capacity, and Growth Trajectory