Bombora Intent Add-On

PINPOINT IN-MARKET PROSPECTS WITH SURGING INTERESTS
 

D&B Hoovers customers can optionally include the Bombora Intent Add-On, which provides users with the ability to identify prospects showing active buying intent, enabling them to market and sell smarter by engaging in-market buyers searching online content specific to their business. This add-on unlocks more than 7,000 pre-defined intent topics that can be used as filter criteria within Search & Build a List to target opportunities with confident, timely and tailored messaging.

A true industry leader, Bombora identifies accounts showing increased levels of buying intent for specific business products and services, above their normal levels of interest. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in market for which products.
 

Where Can I Access Bombora Intent in D&B Hoovers?

For customers who have purchased the add-on, the Bombora Intent filter category can be found on the Company and Contact Search & Build a List Form which contains a filter called Bombora Intent Topics. Target a set of prospects who are expressing interest in your product or service by clicking the Browse button or using the type-ahead to choose a minimum of 10 Intent topics that are relevant to your business.

Quick Tip
Select your company name and the names of your competitors as intent topics.

On the Search Results page, users can hover over the Bombora Intent Badge to identify which of the selected Intent topics are surging for each specific company.

For more information on how you can leverage Bombora to maximize your sales and marketing efforts please see either the Bombora Quick Start Topic Selection Guide or the Bombora Topic Selection Guide attached below.