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Advanced Insights

DECISION HQ, SPEND CAPACITY, GROWTH TRAJECTORY & MORE

Our analytic features provide intelligence on a company’s financial health, buying patterns, and credit-based financial activities to help you quickly target qualified prospects, make more informed decisions about an account, and engage with relevance.

Advanced Insights in D&B Hoovers include: Decision HQ, Spend Capacity, Growth Trajectory and the Financial Services Prospecting Suite. Availability of these features depends on your subscription type. If you would like to learn more about adding these features to your subscription, please contact your D&B account manager.
 


Decision HQ

Easily identify business locations where purchasing decisions are more likely to be made.

Dun & Bradstreet reviews linkages within family trees, firmographics, the presence of C-level executives, and business activities at each site to determine where the buying centers are in an organization.

Decision HQ can help you:

  • Target outreach to the locations and decision makers with buying power
  • Identify additional buying centers for upsell/cross-sell opportunities
  • Get to decision makers faster
  • Prioritize leads by focusing on the sites with the highest-level decision-making power

This label can be found on Company Profiles and the Corporate Family Tree and will help you quickly focus on the decision makers with buying power within an organization. Look for the star icon to identify the Decision HQ.

Additionally, you can target Decision HQ locations with the Is Decision HQ search filter in the Corporate Family section of the Search & Build a List Form.

 


Spend Capacity

Gain insight into how a company’s level of spending compares to other companies.

Spend Capacity is a spend-ranking tool that leverages proprietary Dun & Bradstreet data to model the spending capacity of businesses. We assign a score from 0-99 to each company based on their level of spending versus other companies.

Spend Capacity can help you:

  • Target companies that are more likely to have budget to spend
  • Identify new opportunities based on the company’s spending level
  • Prioritize companies based on their spending level
  • Identify cross-sell/upsell opportunities

The Spend Capacity score can be found on the Company Summary Report on Company Profiles. You can also build a list of companies by Spend Capacity Score by selecting the Spend Capacity filter in the Advanced Insights section of the Search & Build a List Form.
 

 

Growth Trajectory

Identify companies that are growing, stable, or shrinking.

Dun & Bradstreet leverages proprietary analytics to assess risk and opportunity across key business metrics to anticipate a company’s future trajectory. These metrics are summarized in D&B Hoovers to provide an overall assessment of whether an organization is expected to grow, stay stable, or shrink in the next 12-18 months.

Growth Trajectory can help you:

  • Better understand how to position products based on the business situation
  • Identify companies with larger budgets who show signs of higher growth rates or identify organizations that show signs of decay
  • Prioritize opportunities based on spending and growth rates
  • Gain a competitive advantage by anticipating the future needs of a business

Growth Trajectory can be found on the Company Summary Report on Company Profiles and is  also available as a search filter. Simply select the Growth Trajectory filter in the Advanced Insights section of the Search & Build a List Form, and apply this criteria to find companies that are growing, shrinking, or stable.
 


Financial Services Prospecting Suite

Identify the financial transactions a company is likely to engage in.

The Financial Services Prospecting Suite provides six scores that predict the likelihood of a business to engage in specific financial transactions such as responding to a small business credit card offer or carrying a loan balance.

The Financial Services Prospecting Suite can help you:

  • Understand if a company has the financial means to do business with your organization
  • Identify upsell opportunities to companies that are using financial services products
  • Target companies based on their likelihood to respond to a small business credit card offer or have an active account or open balance
Six Scores Provide Insight
  • Total Balance: Ranks businesses on their potential total balance on credit cards, loans, leases, and lines of credit.
  • Card Response Model: Ranks businesses on their likelihood to respond to a small business credit card offer.
  • Loan Propensity Model: Ranks businesses on their likelihood to have an active loan account.
  • Lease Propensity Model: Ranks businesses on their likelihood to have an active lease account.
  • Line of Credit (LOC) Propensity Model: Ranks businesses on their likelihood to have an active line of credit account.
  • Lease Balance Model: Ranks businesses on their potential open balance on a lease account.

You can access a company’s Financial Services Prospecting Suite scores on the Company Summary Report on Company Profiles. Additionally, the scores can be leveraged as search filters in the Advanced Insights section of the Search and Build a List Form.

 

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